The Story Of The Film Saw! Warner Bros. has announced that it'll be offering some select movies on Facebook along with the first movie being offered online to Facebook users will probably be 'The Dark Knight.' It marks the start of collaboration relating to the powerful world of social media and the cinema.
The viewers is going to be able to hire movies for a couple of days and watch it upon the site for $3.
New offering by Warner Bros. for Facebook users
Warner Bros. has launched the applying which allows Facebok users to rent watching movies on Facebook.
Though movies have been regularly promoted on Facebook but were never streamed on this web site. The release of 'The Dark Knight' is going to be a test for that potential of the social media marketing.
Thomas Gewecke, president, digital distribution, Warner Brothers, said, 'We think this is a new frontier for making out films available. We're going directly to folks who are already self-identifying fans.'
With more than 600 million users worldwide, Facebook may be the obvious choice. Comscore, an Internet marketing research firm has announced that Facebook is America's second popular website.
Though movies happen to be regularly promoted on Facebook but were never streamed on this website. The release of 'The Dark Night' will be a test for the potential of the social networking.
Warner Bros. decided to make a debut at the facebook with all the second Batman Movie of director Christopher Nolan because it is already preferred among the viewers and has a lot more than 3 million registered fans.
The fee of $3 is the same as the rent charged by studios on Amazon.com and iTunes of Apple.
Warner Bros is also looking forward to an added advantages a social network site provides like every time a user watches a movie on Facebook it is going to be promoted to all the friends of these user.
Facebook enters the highly competitive market
Faceboook is going to face competition from Apple, Netflix and YouTube.
Camscore figures indicated that it was utilised by 42 million users in January for uploading and streaming videos.
Facebook's chief executive, Mark Zuckerberg has always wanted to allow all type of activities towards the users on his site like sending e-mails, doing offers, and watching videos.
Other studios are expected to follow suit and therefore are just waiting for that response Warner Bros. gets from the initiative. Warner Bros. has additionally announced that it'll be offering more titles soon to Facebook users.
The revenue from DVD's and Blue Ray discs is continually falling however the online business is increasing at a steady pace.
Netflex shares fell by six percent following your news came on Tuesday.
Ingrid Chung, an analyst with Goldman Sachs said, 'Facebook represents a new potential entrant that few inside the investment community were worried about prior to this announcement.'
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