Streaming Video Game Console! Read Content Producer Jason Cangialosi's preview in the Netflix Set-top Box.
Now, is it really fair that Blockbuster is so many problems competing with Netflix? Technically speaking, their online DVD rental services cost comparable amount, movies are delivered in on the same amount of time, and Blockbuster actually rents games online and DVD's which Netflix doesn't. Going down the road comparing Netflix vs. Blockbuster, it appears as if Blockbuster must be doing very well.
Fair or otherwise, Netflix has a serious advantage over Blockbuster. Their member base is at a lot more than 3 million subscribers, and they are about to one-up competition in a fantastic way: movies delivered overnight straight to a box mounted on your television.
VP of original programming, Eric Besner revealed the plan, noting the business model continues to be ironed out but a majority of things are fairly certain. One of the "confident" things is the way that this Netflix movie set-top box works (reportedly - it isn't really been released yet).
Members will continue to pay a set fee for their subscription service in substitution for movies which can be downloaded to their home television. The fee for current services starts at $5.99, and rises depending on the plan you choose - the most premium plan permits you to take out an unlimited number of movies each month.
Instead of waiting the 3-5 days over a DVD to come in the mail, though, Netflix users have even more ease. The movies in your queue (as much as the number allowed because of your subscription plan) are downloaded overnight for the Netflix box and all you have to do is pick which movie you want to watch from your list plugged right into your TV.
No more walking towards the mailbox to get and return your DVDs - which can be really cool in itself - you'll now be in a position to plop all the way down on your couch and take pleasure in all the movie goodness. When you're completed with a movie, you just add a new one to the online queue with the Netflix website as you do at this time.
A box-top model isn't a revolutionary concept, at all, but it's certainly a major step towards changing the method in which Americans rent, view, and get their movies along with other entertainment.
Recently Nielsen Analytics performed a panel survey that studied the way the availability of ABC TV shows on iTunes affected the viewers of shows on ABC. Larry Gerbrandt, senior VP and general manager of Nielsen Analytics, declared that being in a position to download the shows has not really hurt ABC's share of the market - in reality, they're getting more viewers for shows than previously.
Disney senior VP and general manager of PayTV, Dan Cohen, declared they clocked 11 million streams (or views) with the four ABC shows it put online in May. One month, eleven million users. That's incredible for an experiment, plus it goes towards boosting Netflix's confidence within their new business idea. Online Movie Rental Competition around the Horizon Fantastic idea or otherwise, though, Netflix is about to face some serious competition and may want to get this show while travelling quickly. The company happens to be estimating that this box movie service should be available by the end from the year - but following closely on his or her heels are Internet giants Amazon and YouTube.
Right now, there's something of an Internet Urban Legend happening about Amazon and what is being referred to as the "Unbox". Documents are quickly papering the digital walls indicating that Amazon is actually comparatively close to unveiling Amazon Unbox Video and fiercely compete with YouTube, Grouper, Google Video and ' you guessed it, Netflix.
What will Unbox do?
Amazon customers will be able to purchase or rent videos, TV shows, news programs, sports programs and full films - and they're going to be capable of download their purchase immediately to their computers.
Now, keep in mind the Internet Urban Legend thing I mentioned, because Amazon is remaining officially silent regarding the entire project ' very silent. However, leaked documents (the fuel for the beautiful little urban legend) say that Amazon promises to charge about $2 for television shows and right under $11 for films.
Bear Stearns' analyst Robert Peck continues to be quoted as praoclaiming that "It appears Amazon is all-around this long-awaited service, that ought to boost margins when it gains traction and could ultimately replace any idea of a Netflix type business."
Ohhhh boy so things are getting fun now! Not only is Blockbuster shuddering at the news that Netflix could possibly be releasing a TV set top box that can download movies overnight, but Netflix themselves could be shuddering with the prospect of Amazon hopping on the legal movie downloads bandwagon.
One with the main selling points that Amazon (maybe!) offers using their Unbox over Netflix is they only charge customers once they actually order a relevant video. Netflix, for the other hand, will continue to charge a set subscription fee it doesn't matter how quickly their potential customers can return movies via post ' so weeks can go by between getting a movie, watching it, and returning it. But the customer is still charged - while using Unbox, the client wouldn't be.
Since neither of such services have been released yet, speculation continues to grow until something official is viewed. With the fact that
Hollywood studios are growing more comfortable with download distribution (they're getting great with the piracy controls), services like these are likely to become wildly popular. Downloads create massive savings for movie producers who don't have to spend the fees for physical DVD goods and rental sites like Netflix do not have to figure inside cost of shipping.
It appears like the world of entertainment is heating, and I'm happily experiencing the show!
Read Content Producer Jason Cangialosi's preview from the Netflix Set-top Box.
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