Us Top 10 Movies Week! Warner Bros. has announced that it's going to be offering some select movies on Facebook along with the first movie on offer online to Facebook users will likely be 'The Dark Knight.' It marks a sluggish start collaboration between the powerful whole world of social media and the cinema.
The viewers will probably be able to hire movies for 2 days and watch it upon the site for $3.
New offering by Warner Bros. for Facebook users
Warner Bros. has launched the application which allows Facebok users to rent and view movies on Facebook.
Though movies happen to be regularly promoted on Facebook but were never streamed on this web site. The release of 'The Dark Knight' will likely be a test to the potential of the social networking.
Thomas Gewecke, president, digital distribution, Warner Brothers, said, 'We think it is a new frontier in making out films available. We're going directly to individuals who are already self-identifying fans.'
With more than 600 million users worldwide, Facebook will be the obvious choice. Comscore, an Internet marketing research firm has announced that Facebook is America's second most used website.
Though movies have been regularly promoted on Facebook but were never streamed on this site. The release of 'The Dark Night' will likely be a test for that potential of the social networking.
Warner Bros. chose to make a debut in the facebook using the second Batman Movie of director Christopher Nolan because it is already preferred among the viewers and has greater than 3 million registered fans.
The fee of $3 may be the same as the rent charged by studios on Amazon.com and iTunes of Apple.
Warner Bros is also looking forward to the added advantages a social networking site provides like every time a user watches a motion picture on Facebook it will likely be promoted to everyone the friends of that user.
Facebook enters the highly competitive market
Faceboook will almost certainly face competition from Apple, Netflix and YouTube.
Camscore figures showed that it was utilized by 42 million users in January for uploading and streaming videos.
Facebook's us president, Mark Zuckerberg has always wanted to allow all type of activities for the users on his site like sending e-mails, getting referrals, and watching videos.
Other studios are required to follow suit and are just waiting for that response Warner Bros. gets looking at the initiative. Warner Bros. in addition has announced that it will be offering more titles soon to Facebook users.
The revenue from DVD's and Blue Ray discs is continually falling though the online business is increasing at a steady pace.
Netflex shares fell by six percent following the news came on Tuesday.
Ingrid Chung, an analyst with Goldman Sachs said, 'Facebook represents a brand new potential entrant that few inside investment community were worried about prior to this announcement.'
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